SFWA is all about
"What Women Want" 

The "softer side of shooting" has been the fastest growing segment of the industry for quite a few years now. Shooting for Women Alliance understands what women want and has put together an eStore, SFWA PRO, to help women worldwide discover and purchase the products that truly are made for a woman.

Is pink the answer? 

Manufacturers have been introducing into their product lines all kinds of things supposedly designed to meet the criteria of "what women want"--some have succeeded and some have fallen short. So, how do you know the difference? Believe me, ladies know the difference by how the products feels, fits, and functions when used by the "softer side of shooting" society. Pink is not the answer, it is the product's performance that makes ladies happy. And, for those of us who like pink . . . if it performs and is pink, well that just makes it perfect!

How we decide what is offered on
SFWA PRO eStore

• The product must be attractive--ladies like class
• The products must "fit" a woman's hands, body, etc. -- ladies like what fits them, not adapting to what doesn't
• Ladies like quality at a good price--the product should be worth the price
• The product must be tested, hands-on, by SFWA affiliates and ladies like you--we aren't interested in having the most products on our site, just the products that are SFWA certified to be "softer side of shooting" sensitive
• Manufacturers of products must be supportive of the efforts of SFWA and its mission to educate and motivate women and youth toward all the shooting sports and personal protection have to offer--ladies rule!

When SFWA exhibits at the SHOT Show, the industry's leading convention, we are approached by numerous manufacturers asking us "What Women Want" and whether or not the product(s) they offer will satisfy the criteria. 

Many think that if it is "pink" it will sell and that "pink" is what women want. Fact is, ladies, you know that is not the case--even if you think pink! 

 

 

 

 

 

 

 

 

Creativity3D, Incorporated is the  marketing firm trusted by SFWA to promote the companies that support the SFWA mission and continued education for women and youth worldwide. Thank you all for your support of those companies that make a specially designed place for ladies in their offered product lines. Donations and memberships fund SFWA.